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Straight answers for Kenyan business owners.

The questions our clients ask us every week, what things cost, how long they take, and how to avoid paying for the wrong thing. No jargon.

Young man studying a growth chart on a screen, pen in hand Tracking Meta Pixel vs Conversions API: what each one sees, and what you need Your developer says “the Pixel is installed”, yet Meta reports half the sales you made. Here is what the Pixel can see, what only the Conversions API can see, including M-Pesa payments, and how to run both without counting twice. 2 Nov 20265 min read Read the guide

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